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    • Abstract: implementation of a context-aware mobile tourism' research prototype, which brings ... the main assets of the Internet and mobile computing technologies. ...

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Mobile Electronic Guides for the Masses:
Optimizing Tourists Mobile Devices
Michael Kenteris, Damianos Gavalas, Daphne Economou
Cultural Heritage Management Laboratory (CHMLab)
Department of Cultural Technology and Communication
Harilaou Trikoupi & Faonos St., GR – 81100
University of the Aegean, Mytilene, Lesvos, Greece
[email protected], [email protected], [email protected]
Abstract:
The use of wireless networks in mobile tourist applications has brought about many services
that have been branded “necessary” in many research projects. Though, latest Eurobarometer
findings argue that tourists are reluctant in using such services, arguing that high costs of
roaming are the major deterrent factor. This paper presents the design issues and
implementation of a context-aware ‘mobile tourism’ research prototype, which brings together
the main assets of the Internet and mobile computing technologies. Namely, by using Internet
web technologies it enables the creation of personalized portable tourist applications with rich
content that matches user preferences. The users may download these customizable
applications to their mobile device. Thereafter, network coverage is only an option as the
applications execute in standalone mode.
Keywords: Mobile tourist guide, context-aware, social networks, Bluetooth, web
technologies, J2ME, XML.
1. Introduction
Tourism is an industry which has adopted the use of new technologies. Computer
science is connected with various tourist services (e.g. electronic tourist guides,
digital interactive maps, tourist e-commerce transactions) mainly delivered via
Internet. The Internet is a medium which is well tried and tested on many successful
business models related to services provision Recently the term ‘Mobile tourism’ has
come into the spotlight. This term represents a relatively new trend in the field of
tourism and involves the use of mobile devices as electronic guides and maps.
Mobile devices present many unique characteristics that makes their use as electronic
tourist guides particularly attractive, such as:
• ubiquity and convenience: mobile devices are portable, ubiquitous devices
that come in many shapes and forms. There are various categories of mobile
devices (i.e. Ultra Mobile PCs, Tablet PCs, PDA, Smart phones and Mobile
phones). Even though there is a convergence of portable computing devices
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[Kray et. Al. (2003)], mobile phones are still the most widely employed
ubiquitous computing device readily available to tourists;
• positioning: by employing technologies like GPS and/or beacons (i.e WiFi,
RFid, IrDA, Bluetooth) users may receive and access information and
services specific to their location [Varshney (2003)];
• personalization: unlike PCs, handheld devices are typically operated by a
single user, thereby enabling the provision of personalized services by
wireless web portals [Ho (2003)].
However, several restrictions of mobile computing need to be carefully evaluated by
tourist service providers: restricted energy capacity, limited computing power,
amount of memory and storage space; small display size, limited color and font
number support, small and hard to use keyboard (without the use of a stylus for most
phones); limited bandwidth and high cost of wireless connections [European (2006)].
Admittedly, although the capabilities of the mobile devices increase, the ‘resource
gap’ between mobile and stationary devices will always be there.
Most existing commercial applications and research approaches in the field of mobile
tourism basically fall within three main categories [Cheverest et. Al. (2000)] that
involve:
• navigational assistants, tourist or museum guides with pre-installed applications,
namely rigidly defined content (in text, visual and auditory format) that cannot be
customized according to user preferences (e.g.[MycityMate (2006)], [Micha et.
Al. (2005)]);
• mobile devices that access mobile web portals, to browse or to update content
(e.g. [iNav (2006)][Schwinger (2006)]);
• mobile electronic guide devices with content that is updated via external devices(
i.e. beacons or GPS) when the user is in range of the tourist attraction [Anegg et.
Al. (2002)][Cheverest et. Al. (2000)][Oppermann (2000)] or via mobile network
connections [Anegg (2002)] to access context-aware services .
The first approach presents the weakness in which the content of the mobile
application can not be easily changed or dynamically updated, giving users content or
map data that may be outdated. This is much in line with weaknesses of paper guides
and paper maps. The second approach implies the use of a mobile or wireless network
to access Internet resources to portray information to tourists or to update information
at regular intervals. This approach requires constant connection (airtime) of the
mobile device with a mobile network to offer access to web content. Similarly, the
third approach assumes some type of network connection and tracking systems (e.g.
GPS or beacons) to provide location-based services. Recent European survey results
show that current roaming charges are a major factor that prevents tourists from using
mobile phones while abroad [European (2006)]. A high 81% of people questioned
Web Applications 627
stress the high cost of roaming makes phone usage prohibited while on vacation.
From these survey results, it is argued that the use of airtime is not a preferred
solution to the majority of tourists at this stage. Yet, network connection must be left
as an option to users who wish to benefit from services provided via a network
connection. High costs and user ignorance of costs are an issue which are not
addressed in most research projects.
Indeed a WiFi infrastructure installed in a city would represent a fair solution to this
problem. Two main issues arise from this solution [Brown et. Al.(2005)]. Currently,
only a few mobile devices have the ability to connect to a WiFi network and currently
WiFi coverage is not available to all cities, much less to small tourist cities such as
those found in Greece. Another alternative which was researched is the use of
Bluetooth technology. Most mobile phones today come with a Bluetooth
communication port. Bluetooth connectivity is used to form a social network among
tourists in the near vicinity to share content [Rudström et. Al. (2004)]. In this context,
‘sharing’ implies that users have the ability to input such content and that the content
is available for sharing when users are in the vicinity of each other [Axup et.
Al.(2005)].
This paper presents the analysis and design of a mobile tourist guide system and also
its implementation in a prototype system, the myMytileneCity guide. The prototype
includes a database-enabled tourist website which can be viewed from the internet via
a PC (or a mobile browser). Tourists at the ‘pre-visit’ stage, planning to visit the city
of Mytilene (Lesvos Island, Greece) choose content of personal interest (lodging,
sightseeing, entertainment, etc.); based on that chosen content, the user is prompted
for his/her mobile phone model, in which the prototype system dynamically generates
a custom application, which operates on the users mobile phone. On a second stage,
the users having received an SMS message, may download their application directly
from their mobile device, or download to a PC and then to a mobile phone (through
cable, infrared or Bluetooth). In contrast to applications that presuppose continuous
connection to the service provider’s network, the myMytileneCity guide does not
pose such requirement. Following installation, the application is fully functional with
no extra charge, even in places where the connection to the mobile network is not
feasible.
2. Mobile phone design Issues
Designing for limited mobile platforms presents unique demands over designing
for larger devices. The number of dedicated mobile phone applications are still few.
Thus, users can not easily draw on past experiences in the use of such applications
[Dunlop et. Al. (2002)]. Unlike PDAs, the majority of the mobile phone applications
are downloaded over-the-air (OTA). This implies a lack of user manuals or “getting
started” cards, long installation times and -possibly- high download cost. Mobile
phone devices in general have less processing capabilities than PDAs. Hence,
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applications targeting mobile phones need to be highly optimized and customized to
meet a broad range of user and devices requirements.
There are several design issues that differentiate the requirements mobile phone
applications and PDAs. The major differences between PDAs and mobile phones is
currently screen size and the use of a stylus pen for input. For the design of mobile
applications, one must consider the limited screen space the mobile phone has to offer
and the limited input accessories which are available [Holtz (2005)]. The up springing
of high end mobile devices has seen the use of larger screen sizes and some with
stylus inputs (i.e. Sony-Ericsson P910), which however still represent the minority of
the market share of mobile phone owners. Designers of mobile phone applications
have to consider three main categories of screen sizes when designing applications
[Holtsblatt (2005)], unlike PDA where standards in screen sizes do not vary
considerably.
Assumptions of tourist behavior is based on literature review of Brown et al [Brown
et. Al. (2003)]. Their work presented an ethnographic study of city tourists’ practices
which drew out a number of implications for designing tourist technology. According
to this study a mobile tourist application should:
• make use of map for “location” findings. Apart from the use Points of Interest
(POI), maps usage should offer the ability to show ‘social zoning’ (i.e.
Location of café areas, swimming areas, good reading areas. etc.). Offering
users to know where things are along a route of travel.
• include a pre-visit stage. The previsit stage offers the user information on
what to do, tying it with how they can do activities (cultural barriers. avoid
exploitation).
• have tourist content that is complete which should have information on when
to do activities (tying what to do with when .i.e. opening times, times for best
visit ,pre-booking, etc)
• should allow users to share experiences with others (at home or during the
journey). This is generally recognized as the post-visit stage.
All these factors charge mobile application designers with new challenges, such as:
• design for mobility
• design for a wide user community
• design for limited input/output facilities
• design for providing information based on the user location
• design for user multitasking at levels unfamiliar to most desktop users
In this case, the users are tourists who are visiting the city of Mytilene. It is assumed
that these tourists are familiar with the use of a mobile phone. This type of user will
be highly mobile with little time to plan upon arrival. The system will make use of the
Web Applications 629
Internet (at the previsit stage) to allow tourists to personally configure their mobile
guide according to personal preferences and mobile device technical characteristics
(i.e. low end mobile phone will not have the option of audio). Users will be able to
subscribe to the website to be notified of new content which is of interest to them.
Upon arrival users shall want to have content readily available to them, yet have the
ability to update content at any given time. Plans also exist to have info kiosk
Bluetooth hotspots situated at the airport and the local tourist office. A map must be
included to show all POI positioning and will make use of GPS to notify user once in
the vicinity of a given POI. The map will also include areas of social zoning (i.e.
café and restaurant zones). Input modalities (at this stage) will only include keyboard
and soft keys of mobile phone.
3. The MyMytilene System Architecture
The design of the tourist guide application follows a two-step approach: On the first
step, the user interested in a particular tourist destination visits a web site including
information about restaurants, accommodation, sightseeing, events, night life etc. The
user appends information of personal interest to its ‘web suitcase’ (abstraction of
personal account) which may be stored and retrieved upon a future visit. The user is
not obligated to create a personal account but it is suggested to create a personal
profile which is used for recommendations from the system. When the user ‘checks
out’, the suitcase’s content is transformed to XML format. Following that, the system
automatically generates an application (to be executed on the user’s mobile phone)
incorporating the selected XML-based tourist content (see Figure 1).
In te rn e t
m y M y tile n e C ity
w e b s ite M ID le t
W eb
s e rve r
JAXP XML
JD BC
J a r file
D a ta b a s e
JS P pages
Figure 1. Dynamic generation of a J2ME application through remote interaction
with myMytileneCity web site.
The web site has been designed so as to resemble e-commerce web sites. In the
future, we plan to develop a ‘parallel’ mobile portal that will enable access to (i-
mode/WAP/J2ME-compatible [Gavalas (2006)] mobile devices to remotely browse
tourist information.
630 11th Panhellenic Conference in Informatics
The MyMytilene mobile prototype implementation is based on the Java 2
Microedition (J2ME) platform released by Sun Microsystems [J2ME (2005)]. J2ME
is a version of Java used for developing applications that can run on a consumer
wireless device platform (like a PDA or mobile phone). J2ME applications are called
MIDlets, and are packaged in *.jar files. They inherit the main assets of the Java
language (i.e. platform independence, etc) and are supported by the majority of the
mobile phone manufacturers . However, MIDlet programming has a steep learning
curve as it requires Java development skills.
On the second step, the user downloads the generated jar file (temporarily saved on
the web server) to its mobile device. Herein, the user is provided three options:
1. having received an SMS notification (including a link), the user downloads
the application directly from the web server.
2 directly download the jar file to his/her mobile device (through end-to-end
HTTP); depending on the jar file size this may be a time-consuming and costly
solution as it engages the wireless channel for relatively long time.
3 download the jar file on two phases: first to a PC/laptop (though HTTP) and
then to the mobile device (through Bluetooth or infrared); although separated in two
phases, this method is usually more cost-effective and fast as it takes advantage of
the higher transfer rates of the wired Internet and the wireless Bluetooth protocol.
Upon completion of the jar file download to the J2ME-compatible device, the latter is
installed and loaded by the local AMS module (integrated within the J2ME platform).
The MIDlet application is thereafter executed in standalone mode with no wireless
connectivity requirement (upon request the user has the ability to synchronize to the
backend system only to update the originally selected tourist content). On the client
tier, we have designed a user-friendly map application that allows easy browsing of
selected content; the latter is included within the downloaded jar file (in XML
format).
The following figures present various parts of our prototype usage. Figure 2 illustrates
representative screens of a mobile device emulator. Figure 1 (a) shows Points Of
Interest which are located on a map. The user may selected to read the content of the
selected icon. In a another view (b) an index menu is shown where a list of lodging
preferences (c) and the (d) (e) a detailed description of a selected hotel. It is noted
that the application’s index menus and POIs are created dynamically. Specifically, the
MIDlet first extracts the XML file from the jar file. Then it parses the XML code to
dynamically build the index menu; for instance, the option ‘Accommodation’ will not
be displayed in the index, unless the user has selected at least one hotel of interest.
Web Applications 631
(a) (b) (c) (d)
Figure 2. Screens of a mobile phone emulator executing the myMytileneCity guide
application.
The tourist web application design also incorporates a ‘push’ content service. This
service involves automatic user notification and dynamic update of the applications
with content inserted into the database after the user has pre-selected his initial
content preferences. The application update is completed with minimal user
intervention.
To illustrate, let us assume that a user is particularly interested in a specific content
type, e.g. music festivals. While surfing the myMytileneCity web site, it is likely that
no content exists for this content category. The user then subscribes (registers) to the
‘push content’ service. In particular, the user fills in a form the content categories
he/she interested in and also the exact period of visit (arrival and departure dates).
Upon the registration’s completion, the server forks a dedicated thread (monitoring
agent, MA) that periodically checks the database for new content. The MA is
stationary and its lifetime depends on the ‘interest period’ defined by the user (i.e. the
departure date from the tourist destination). On the event of having new information
added by the web site administrator matching the subscribed content type (e.g. the
arrangements for a music festival have just been finalized), the MA creates XML
code with the description of the added content item(s), stores the XML file in the
database and notifies the mobile subscriber through an SMS message. Although the
added content’s description is included in the SMS, the user is given the option to
update his/her application with the new content items. In the latter case, the XML file
may be downloaded either directly or through a PC; of course, the application’s Java
class files and the graphics do not need to be downloaded again, hence, the cost of
update is minimal. The XML file is removed from the server’s file system when
downloaded or after a specific timeout period elapses.
632 11th Panhellenic Conference in Informatics
4. Conclusions and Future work
According to a tourism expert and New York University Professor, Hannah Messerli,
mobile tour guides will not replace tour guides or guidebooks, but they could help
places that do not yet have plethora of guidebook documentation [Wired 2006]. Our
perception is that mobile tour guides can be more vivid, immersive, enriching and
exciting than books or live tours. This perception though is based upon future
advancements in the field such as: further deployment of 3G networks (increased data
rates, reduced cost of network connections); the upcoming of new services to change
peoples' perceptions of cell phones (i.e that devices can be used for entertainment
rather than solely for talking); the upcoming of new devices with increased
capabilities (i.e support of Java by virtually all mobile devices); the overall cost of
continuous network connection of mobile devices to the telecommunications
operators network decrease.
In this paper a J2ME-based ‘mobile tourism’ research prototype has been presented.
The main design objectives have been:
• to enable the automated creation of portable, personalized tourist applications
(optimized for the specific user mobile device’s model) with rich and customized
content
• to minimize the wireless connectivity requirement of the mobile tourist guide
application user (following the application’s download and installation, network
coverage is not further required as the applications execute on standalone mode,
users should return online only to update their chosen tourist content)
• to cater for future dynamic application updates based on a ‘push model’, wherein
new tourist content is pushed to the mobile terminal with minimal user
intervention as soon as it is added by the administrator to the back-end database.
Regarding future work, the following directions are going to be studied:
• the design and implementation of Info kiosk incorporating a Bluetooth access
point. The use of Bluetooth will be incorporated in these hotspots to allow users
to update content of interest.
• use of the optional MIDP ‘Location API’ [JSR (2006)] which has been very
recently released by Sun Microsystems to extend the tourist guide application so
as to provide orientation, navigation and other location-based services (e.g.
notifying the user when he/she walks next to a selected landmark)
• design and implementation of algorithmic solutions (that take into account several
parameters such as the user profile, the period of stay, the whether conditions,
etc.) for suggesting near-optimal, daily tourist itineraries for tourists interested in
visiting a specific set of sites (e.g. museums, archeological sites, parks, zoos,
etc.).
Web Applications 633
• design and implementation of a mobile peer-to-peer based framework using the
JXME platform [JXME (2006)] for tourist-to tourist communication, in order to
bypass the need for downloading content via mobile carriers networks where
charges apply. Currently, a study of the use of social networks which allow users
via Bluetooth, to “share” content among themselves offering the ability for
collaborative filtering of content is on hand [Axup (2005)].
As our research unfolds we are constantly following these technology advancements
and incorporating them in our overall work.
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